A customer loyalty program can be a great way to boost your business’s revenue. But it would help if you were sure your app has the right features.
It also lets you implement custom events without going through a development team.
Easy-to-use interface
A loyalty app that is easy to use makes the customer experience more seamless. It eliminates the need for shoppers to contact customer service representatives, making managing their rewards, points, and offers more accessible. It also allows them to track their progress and receive relevant notifications based on their location.
The best customer loyalty program app integrates with your online shopping store for a seamless omnichannel experience. They also support multiple languages, markets, and currencies to accommodate a growing business. Additionally, they should offer geographic scalability and API-first software for easy data synchronization.
Encouraging customers to interact with your brand through a loyalty program is a crucial feature, so make sure the UI design of your app prioritizes this functionality.. Look for a loyalty program that can help you calculate your exact CLV and provide robust strategies to retain your valued customer base.
Gamification
Gamification is one of the most effective strategies for enhancing customer loyalty. It increases user engagement, cultivates brand loyalty, and boosts sales. User experience designers use different gamification mechanics to create exciting user experiences. For example, they can add tiers that customers qualify for based on purchases and custom events. They can also define the rewards catalog for each tier and reward worth, earn rules, and expiry dates.
Customers want personalized offers, and loyalty apps should deliver them. For example, a restaurant could discount a customer’s favorite menu item. Another option is to send location-based push notifications to show customers highly targeted offers.
Loyalty programs should be designed to capture the most valuable information about their customers, including their CLV. It will help marketers create robust strategies to retain their most valuable customers. To accomplish this, loyalty programs must collect, evaluate, and make decisions based on consumer data.
Multi-channel support
A good loyalty app must give its users multiple ways of communicating with the company. These channels should include email, phone, live chat, social media, and a knowledge base. Different customers prefer different communication methods. Some may want a quick response from a customer support representative, while others prefer to find answers to their queries through a self-help system.
A loyalty program app can also collect data on a customer’s buying habits. For example, a coffee shop gathers information about customers’ go-to drink orders, locations, and seasonal favorites. It allows them to create a more personal bond with their customers and offer more relevant perks.
In addition, a good loyalty program should offer an easy payment option. It is essential to encourage your customers to spend more and increase revenue. The app’s UI should allow users to focus on this goal and remove other distractions.
Single customer view
A single customer view (SCV) is a unified source of truth about your customer that includes all data and information relevant to personalization. It is created from real-time user data collected across all channels and internal systems. It can include your website, CRM software, and marketing tools. The best systems allow you to collect, clean, synthesize, and store this data in a single location that all teams can access instantly without needing engineers or other specialists.
SCV allows marketers to target specific users with personalized messages based on their past interactions with the brand, service issues, and propensity for future purchases. It also provides contextual insights to enable businesses to convert prospective and lapsed customers with more effective marketing campaigns. For example, a regular’s unique preferences can be shared with all restaurant staff so they can offer the same personalized experience every time.
Built-in anti-fraud measures
An effective customer loyalty app features anti-fraud measures that prevent system abuse and protect businesses against fraud. It also provides valuable insights and supports budget optimization and cost savings. Ensuring that the loyalty app integrates seamlessly with merchants and e-commerce providers is essential. It will make it easier for shoppers to shop and redeem rewards. It is crucial because many customers start their buying trip on a retailer’s website and finish it at a physical store.
A good customer loyalty program will feature a mix of instant and tier-based rewards, motivating customers to keep shopping with the brand. Additionally, it will provide a digital loyalty card that can be easily saved to Google Pay Pass or Apple Wallet, allowing users to view their rewards in one location.
A loyalty app will also enable you to create automated campaigns that target specific client traits, such as customer purchase history or lapsed redemptions. It will help you reconnect with formerly loyal customers and increase foot traffic to your business. It will also free your customer support staff from manual tasks, such as adjusting redemption rules or managing data integrity audits.
Reward stacking
Reward stacking is a powerful feature that rewards your customers for multiple actions. It can be as simple as adding a coupon code to their purchase or earning points by sharing your business on social media. This way, your customers can earn more points and redeem them for higher-value rewards.
These apps encourage customers to sign in and check their digital loyalty cards regularly. They also offer free points upon signing in to increase customer engagement.
If you’re considering launching a loyalty program, choose an app that supports your store’s unique aesthetic and offers customization options for incentives. Ideally, it should integrate with your e-commerce platform for seamless operation and data synchronization. It will ensure that the program is easy to use for your customers.
